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Sudeshna RoyCo-founder · Strategy & analytics
Strategy-first digital marketing · Bangalore
Know where every rupee goes before it goes.
Most agencies start with tactics and work backwards. We start with the plan — which channels, what split, and the number each one has to hit. Then we run it, report it in plain language, and keep tightening.
No lock-in contracts · Weekly reporting · A senior strategist on every account
Illustrative allocation. Yours is modelled on your margins, AOV and sales cycle.
A sample plan · ₹8,00,000 per month
Search38%
Paid social34%
Retention18%
Test budget10%
Target: 4.5x ROAS · −47% CPL by day 90
Team experience spans brands including
What we do
Nine capabilities. Spin the wheel.
You won't need all nine. Most engagements lead with two or three and add others only when the plan calls for them.
01 / 09
Performance marketing
Core capability
Performance marketing
01 / 09
Tap an icon, use the arrows, or swipe the wheel
The plan gets argued over before it gets funded.
Bangalore · HSR Layout
Why Voynic
Most businesses are offered one-size-fits-all marketing.
Voynic was built to do the opposite. Slide all the way across and watch every line rewrite itself.
Slide right for Voynic — left for the industry default
0Brands grown
0Avg. ROAS delivered
0Avg. CPL reduction
0To meaningful results
Budget allocation
Splitting a budget evenly is the most expensive mistake.
A funnel has three jobs — get found, get considered, get bought. How much each job needs depends entirely on how well known you already are. Pick your stage below and watch the money move.
Step 1 — pick your stage
How well known are you today?
The less demand that already exists for you, the more you have to build it before you can harvest it.
AwarenessTop of funnel
₹2,50,00050% of budget
Reaching people who have never heard of you. Paid social, video, display, influencer.
ConsiderationMiddle of funnel
₹1,50,00030% of budget
People who know you but haven't decided. Retargeting, comparison content, email nurture.
ConversionBottom of funnel
₹1,00,00020% of budget
People ready to buy. Brand and high-intent search, shopping, cart recovery.
Volume estimates use Indian market averages — ₹120 CPM for awareness, ₹18 CPC for consideration, ₹450 CPL for conversion. Your real numbers depend on category, creative and competition; we model them properly during the audit.
How we work
Four stages, in order, every time.
The sequence matters. Skipping the first two is how budgets get burned.
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Client stories
What it's like on the other side.
When we first hired Voynic Media for our digital marketing, we were honestly a bit skeptical about what kind of results to expect. However, they completely proved us wrong with their absolutely fantastic work! In just 3 short months, they accelerated our growth and got us to a milestone we thought would take many months to achieve. Highly recommend their team!
KannanFluffy Paws
Partnering with this team has been one of the best decisions for our firm’s growth. Their professional approach, creative strategies, and consistent execution have significantly enhanced our online presence and brand visibility. What impressed us most was their ability to understand the unique requirements of a professional services firm and translate them into impactful marketing initiatives. We have seen a noticeable improvement in brand awareness, engagement, and quality inquiries. We highly recommend their services to any business looking for a reliable and results-driven digital marketing partner.
OmkarAnalog Accountancy
When we started, our Vedic puja services were excellent but invisible online. Voynic Media rebuilt our Google Ads strategy by understanding our actual business model, they focused on high-intent keywords like “Griha Pravesh near me” and “experienced pandit for Rudrabhishek” instead of casting a wide net.Within three months, our lead volume jumped by 180% while our cost per qualified lead dropped by 40%. They properly tracked which ads actually converted into bookings, not just clicks.
What set them apart was treating our budget like their own money. They communicated results transparently showing us what worked and cutting what didn’t without excuses. For a niche service business like ours, that focus on lead quality over volume made all the difference. We’d recommend them without hesitation.
ManishVaidik Karmkand
Free tools
Run the numbers before you call anyone.
A live version of our Google Ads forecaster. Pick your industry and it loads benchmark starting points — then adjust anything you already know to be true for your account.
STEP 01Choose your industry. Cost per click, conversion rate and deal size all shift dramatically between categories.
STEP 02Replace any benchmark with your own number. If you know your real CPC, use it — the forecast gets sharper.
STEP 03Read the verdict. If the maths doesn't work at these inputs, more budget won't fix it.
Google Ads forecast
Benchmarks are directional starting points from Indian market averages, not promises.
Live forecast · D2C & ecommerce
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Return on ad spend
Clicks you can buy0
Enquiries / orders0
Cost per enquiry₹0
Paying customers0
Cost to acquire one₹0
Revenue generated₹0
0x2x break-even zone6x+
Clicks = budget ÷ CPC. Enquiries = clicks × conversion rate. Customers = enquiries × close rate. ROAS = revenue ÷ spend. Nothing hidden, nothing weighted.
Doing good by being good
Any agency can get the job done.
We do it with integrity, intent and impact. Ethical marketing isn't a positioning line here — it's why clients let us tell them things they'd rather not hear.
Core Team
Scroll to meet the team
Industries
Where we've done this before.
D2C brandsE-commerceProfessional services
Real estateHospitalityWellness
EducationOEM & automotive
Ready when you are
Tell us the number you need to hit.
Send us your brand and your goal. You'll get an honest read on what's realistic, two or three ideas worth testing, and a clear next step. No pitch deck, no pressure.