Most social media retainers are a content calendar with a posting schedule attached. That produces activity, not results. We start with what the account is for: awareness in a defined audience, demand for a specific offer, or credibility that shortens the sales cycle. The format, the cadence and the creative all follow from that answer.
Any of this sound familiar?
If two or more of these are true, this is usually the right place to start.
You post consistently and it has never produced an enquiry
Follower count grows while nothing downstream changes
Your feed looks like your competitors because it is built from the same templates
The founder is the best content asset in the business and is barely used
Every platform gets the same post, resized
Nobody replies to comments and DMs for days
Everything in scope, written down.
No line item appears in a proposal unless it earns its place in the plan. If something here is not relevant to you, it comes out and the price comes down.
- Positioning and content pillars tied to a commercial goal, agreed before a single post is designed
- Platform choice with a reason, including which platforms you should stop posting on
- Monthly calendar with formats matched to each platform rather than resized reposts
- Copywriting, design and short-form video direction
- Community management: replies, DMs and comment triage inside agreed hours
- Monthly report on saves, shares, profile visits and what those turned into
Four stages that feed each other.
This is not a funnel with an end. Each stage makes the next one cheaper, and the loop gets stronger every time it turns. Tap a stage to hold it.
The route map.
What gets shipped, what we measure, and the decision waiting at the end of each stretch. Tap any stop on the route.
Swipe the route sideways to see all four stops
What ships
What we measure
The decision
Should social be a priority for you?
Tick what is true today. Nothing is sent anywhere, and the answer changes as you go.
What lands, and how often.
A retainer should be a list of things that arrive on a schedule. Here is ours for this service.
| Deliverable | Rhythm |
|---|---|
| Content calendar with copy and design | Monthly |
| Short-form video direction and edit briefs | Monthly |
| Community management inside agreed hours | Daily |
| Paid amplification of organic winners | Monthly |
| Performance report tied to profile and site actions | Monthly |
| Pillar and positioning review | Quarterly |
Four numbers, defined the same way every month.
Saves and shares
The two signals that show content was useful enough to keep or pass on.
Profile to site clicks
Where attention turns into a visit you can measure and retarget.
Reply and response time
How fast interest gets answered. Slow replies quietly kill social-sourced demand.
Assisted enquiries
Enquiries where social appears anywhere in the path, tracked honestly rather than claimed.
What we don't do.
We do not buy followers or run engagement pods. Inflated numbers make every future decision harder.
We do not post the same asset to every platform and call it a strategy.
We do not promise virality. We plan for consistency and treat outliers as a bonus.
Straight answers.
That depends on the platform and format, and we set it after the audit. Volume without a point is the most common reason social retainers fail, so we would rather commit to a cadence you can sustain with quality.
No, but founder-led content usually outperforms brand-led content by a wide margin, especially for services. If nobody will appear, we plan around it with customer stories, data and design-led formats.
Yes, mostly on LinkedIn, and usually slower than paid. It works when a credible person publishes specific opinions consistently. It rarely works when a brand account posts industry news.
We do, within agreed hours and an approved response guide. Anything commercial or sensitive gets routed to your team the same day.
Tell us the number you need to hit.
Send us your brand and your goal. You'll get an honest read on what's realistic, two or three ideas worth testing, and a clear next step. No pitch deck, no pressure.