We run paid campaigns on Google, Meta and LinkedIn where every rupee is tied to a number you actually care about: cost per lead, cost per acquisition, return on ad spend. Reach and impressions are diagnostics. The scoreboard is what a new customer costs you and whether that number is heading in the right direction.
Any of this sound familiar?
If two or more of these are true, this is usually the right place to start.
You are already spending on ads but nobody can explain which part of the spend is working
Cost per lead has crept up three quarters in a row and no one has diagnosed why
You are ready to scale, and quietly afraid the economics break at double the budget
Two agencies have reported two different ROAS numbers for the same month
Your best-performing creative is a year old and nothing new has beaten it
Sales say the leads are junk. Marketing say there are plenty of them. Both are right.
Everything in scope, written down.
No line item appears in a proposal unless it earns its place in the plan. If something here is not relevant to you, it comes out and the price comes down.
- Account structure and campaign architecture built around your margins, not a template
- Conversion tracking, server-side events and offline conversion import so the data is trustworthy before the budget moves
- A creative testing cadence where every test has a named hypothesis and a stop rule
- Audience and bid strategy work: first-party lists, lookalikes, exclusions that stop obvious waste
- Landing page feedback loop, because half of a paid problem is usually not in the ad account
- Weekly written reporting on what changed, why it changed, and what happens next
Four stages that feed each other.
This is not a funnel with an end. Each stage makes the next one cheaper, and the loop gets stronger every time it turns. Tap a stage to hold it.
The route map.
What gets shipped, what we measure, and the decision waiting at the end of each stretch. Tap any stop on the route.
Swipe the route sideways to see all four stops
What ships
What we measure
The decision
Is paid the right lever right now?
Tick what is true today. Nothing is sent anywhere, and the answer changes as you go.
What lands, and how often.
A retainer should be a list of things that arrive on a schedule. Here is ours for this service.
| Deliverable | Rhythm |
|---|---|
| Campaign management across live channels | Daily |
| Creative test batch with written hypotheses | Fortnightly |
| Written performance note: what changed and why | Weekly |
| Working session with your team | Fortnightly |
| Full account and margin review | Monthly |
| Quarter plan with forecast and budget recommendation | Quarterly |
Four numbers, defined the same way every month.
Cost per acquisition
What one paying customer costs, by channel and by campaign, never blended into a single flattering number.
Contribution after ad spend
Revenue minus cost of goods minus media. The number that decides whether scaling is safe.
Creative win rate
Share of tests that beat the control. A low rate is a briefing problem, not bad luck.
Lead quality rate
Share of leads sales accept as real. Cheap leads that nobody calls are not cheap.
What we don't do.
We do not charge a percentage of ad spend. That quietly rewards us for spending more of your money.
We do not report on impressions, reach or engagement rate as if they were results.
We do not take on accounts where the offer is broken and the brief is to fix it with better targeting.
Straight answers.
We are most useful above roughly Rs 2 lakh a month in media spend. Below that, our fee eats the gains and you are better served by the free calculators and a one-off strategy session.
Tracking fixes and obvious waste usually show inside three weeks. Meaningful movement in cost per acquisition takes 60 to 90 days, because it needs enough conversion volume to be real rather than noise.
You do, always. We work inside your accounts, your pixels, your billing. If we part ways you keep everything, including the creative library and test log.
We write and produce the ad creative, and we brief your existing team or ours depending on what is faster. Creative volume is usually the constraint on paid growth, so we plan for it rather than treating it as an add-on.
Yes. Some engagements are full management, some are strategy plus review while your team executes. We will tell you which one your situation actually needs.
Tell us the number you need to hit.
Send us your brand and your goal. You'll get an honest read on what's realistic, two or three ideas worth testing, and a clear next step. No pitch deck, no pressure.