Search is the only channel where the work you did last year still earns this year. We treat SEO as three connected jobs: making the site technically legible, publishing pages that answer real search intent better than what currently ranks, and earning the authority that lets those pages compete. The order matters, and skipping the first one is why most SEO retainers stall.
Any of this sound familiar?
If two or more of these are true, this is usually the right place to start.
Traffic is flat while you keep publishing, and nobody can explain the gap
You rank for your brand name and almost nothing else
A migration or redesign quietly wiped out rankings and they never came back
Competitors with worse products outrank you on the terms that convert
AI summaries now sit above your listing and clicks have dropped
You have 200 blog posts and cannot say which ones bring in revenue
Everything in scope, written down.
No line item appears in a proposal unless it earns its place in the plan. If something here is not relevant to you, it comes out and the price comes down.
- Technical audit covering crawlability, indexation, site speed, internal linking and structured data
- Keyword and intent mapping tied to your commercial pages, not just blog topics
- On-page work: titles, headings, entity coverage, internal links and schema markup
- Content plan with briefs detailed enough that any competent writer can execute them
- Digital PR and link acquisition through genuine coverage, never bought placements
- Monthly reporting on rankings, non-brand traffic, and the pages that actually generate enquiries
Four stages that feed each other.
This is not a funnel with an end. Each stage makes the next one cheaper, and the loop gets stronger every time it turns. Tap a stage to hold it.
The route map.
What gets shipped, what we measure, and the decision waiting at the end of each stretch. Tap any stop on the route.
Swipe the route sideways to see all four stops
What ships
What we measure
The decision
Will SEO pay off for you?
Tick what is true today. Nothing is sent anywhere, and the answer changes as you go.
What lands, and how often.
A retainer should be a list of things that arrive on a schedule. Here is ours for this service.
| Deliverable | Rhythm |
|---|---|
| Technical monitoring and fix list | Monthly |
| Content briefs, written to be executable | Monthly |
| On-page optimisation of priority pages | Monthly |
| Digital PR or link outreach campaign | Quarterly |
| Rankings, traffic and enquiry report | Monthly |
| Roadmap review with your team | Quarterly |
Four numbers, defined the same way every month.
Non-brand organic clicks
People who found you without knowing your name. The only traffic number that proves SEO is working.
Page-one keyword count
Tracked against mapped commercial terms, not a vanity list of easy phrases.
Organic enquiries or revenue
Tied to landing page, so we know which content earns and which merely gets read.
Indexation health
Share of important pages indexed and served. Quietly the reason many sites underperform.
What we don't do.
We do not buy links or use private blog networks. It works until it very publicly does not.
We do not publish thin AI-written pages at volume to fill a content calendar.
We do not promise rankings by date. Anyone who does is either guessing or lying.
Straight answers.
Technical fixes can move things in weeks. New content usually takes 3 to 6 months to rank properly, and competitive commercial terms take longer. If that timeline does not fit your runway, start with paid.
It matters differently. AI answers pull from pages that are well structured, specific and credible, and they cite sources. The work that earns citations is largely the work that earned rankings, with more weight on original data and clear entity coverage.
Either. We write briefs precise enough for your team to execute, and we can produce the content ourselves when you would rather hand it over. Subject-matter interviews with your people usually make the difference either way.
You keep the pages, the rankings you have earned and the technical improvements. Organic does not switch off the day the retainer ends, which is the whole argument for the channel.
Tell us the number you need to hit.
Send us your brand and your goal. You'll get an honest read on what's realistic, two or three ideas worth testing, and a clear next step. No pitch deck, no pressure.